CASE HISTORY
Promotional games have become fashionable again recently. The Italian daily Libero launches LiberoTutti, a political game that increased the circulation of the newspaper by 60%.
The Spanish newspaper La Razón achieves success with the same game.
One of the biggest editorial successes of all times. Repubblica launches a series of 50 books about the 20th century on January 12th. In 2003 52 extra books will be published. The books will also be published in 30 countries all over the world such as Portugal, Russia and Latin America.
This is the first Italian part work. For the first time, the most successful Italian songs gathered together onto one collection.
The experience gained in the promotional games sector and the success of scratch & win tickets led Euromeeting to create this promotion, then diffused to a large number of international newspapers.
The agreement between 2 strong brands (Corriere della Sera and American Express Guides) is the reason of this big editorial success. The most beautiful cities in the world in a series of free guides issued with the Italian newspaper.
On the occasion of its anniversary, Il Messaggero launches this promotion. Readers can play and win through reproductions of historical newspapers covers.
All the most important international newspapers (The Times-UK, Le Figarò-France, ABC-Spain, La Nación-Argentina, El Mercurio-Chile), realized this promotion. The simple and innovative formula enables an increase of circulation.
Interactive games meet television and it’s great success! The Italian weekly TV Sorrisi e Canzoni and Canale 5, the Italian private television, realize this successful game. The same formula will be reproduced in many other countries
Interactive promotional games were born in UK. Then they arrive in Italy and in Latin America.