THE STORY
Promotional Games begin with us.
1983: Bingo!
Our first Bingo promotion starts in November 1983 with La Gazzetta del Mezzogiorno (Bari).
Since then we have planned promotions for most international media (newspapers, magazines, TV channels and retailers).
Often our successful initiatives have become mass phenomena, such as:
• TV Sorrisi e Canzoni and Telemike Bingo, in 1986, the first interactive games between television and magazines. Then Telemagò arrived in France with TF1.
• In 1987 Portfolio, delivered with Repubblica, The Times (UK), Le Figarò (France), ABC (Spain), La Naciόn (Argentina), El Mercurio (Chile), and many other publications all over the world.
• Guidexpress, published with Corriere della Sera in 1992.
• 50 anni di Musica Italiana, the music collection published with TV Sorrisi e Canzoni in 1999.
• La Biblioteca 900, a supplement to Repubblica in 2002, then published in 24 countries all over the world.
• LiberoTutti, published with Libero, in 2006.